According to news reports, U.S. Olympic athletes will march in the closing ceremony parade wearing clothing by designer Ralph Lauren! The outfits will reportedly include red and blue shawl-collar sweaters with antique buttons, newsboy caps, plaid shirts for the men and navy ribbed turtlenecks for the women. This is a great coup for a company that is already flying high despite the recent economic downturn. Literally hundreds of millions of people around the world will watch the winter Olympic games in Vancouver, and this will be a great opportunity for the company to potentially reach hordes of new customers around the globe.
In calling the Olympics the “ultimate branding opportunity”, David Lauren let it be known that the company was very sensitive to tradition while designing outfits for the Olympic winter games in Vancouver…..
“We took a lot of inspiration from the 1930’s games, reaching into the heyday of the Olympics and bringing to a more modern sensibility.”
But this is hardly the first time that Ralph Lauren has outfitted a U.S. Olympic team. The company provided outfits for the summer games two years ago, and they already have an agreement to provide ceremonial clothing and for the London 2012 games.
This news just underscores the fact that Ralph Lauren increasingly defines what the “all-American look” is all about. Many designers react to trends, but Ralph Lauren is almost always out front setting them. Kudos to them for this great achievement, and it is our contention that many of these Olympic designs will fly out of the stores once they are released to the public.
Ralph Lauren The U.S. Olympic Team In Vancouver
Will the newsboy caps from the Olympic closing ceremony be available for purchase at any time?
this was a really quality post. In theory I’d like to write like this too – taking time and real effort to make a good article… but what can I say… I procrastinate a lot and never seem to get something done.